WEBSITE
Alberta-based consultants Alexandra Hatcher [Alexandra Hatcher Consulting] and Crystal Willie [Purple Aspen Inc. 
] teamed up to form Hatlie Group, a consulting firm specializing in making a difference for heritage and cultural organizations. Initially joined by Associates Anna Rebus, Trisha Carleton, and Rhonda Kronyk, they debuted Hatlie Group at the 2019 Canadian Museums Conference in Toronto. Hatlie Group has since expanded with additional Associates, and has an impressive client list. Their success is reflected in their refocused website:
branded graphics
Among a number of business-related visuals, Hatlie Group’s unique approach to sustainability planning includes specific tools which are represented graphically—I created these from a facet of the star in their [supplied] logo:
client projects
NORDEGG DISCOVERY CENTRE
As a key member of the Hatlie Group-led Project Team for the Clearwater County Exhibition Renewal Project at the Nordegg Discovery Centre, I looked after the design of the main hallway visitor information space [opened May 2023], and the two- and three-dimensional design of “Among Clear Waters: Stories of this Place”. These new exhibits for two main floor rooms focusing on area history, geography, and people [opened May 2024]. This was a fabulous challenge which I have long wanted to undertake!
Hatlie Group Associate Anna Rebus headed up exhibit research; Vancouver-based Great Northern Way Scene Shop 
was brought on board to look after construction and install; and local printhouse Trimline Signs in Rocky Mountain House was instrumental in bringing the exhibit to life.
Related document: Clearwater County Exhibition Renewal Project Strategy & Approach
Hatlie Group works with other clients who require high quality, public-facing documents which I am tasked to design, including:
Alberta Foundation for the Arts — TREX Program Review Final Report, PowerPoint templates
Alberta Aviation Museum, Edmonton, AB — Interim Sustainability Report, Business Plan
Canada Council for the Arts — Core Organizational Values Project Final Report
Calgary Pride, AB — Sustainability Plan Report and Rack Card
Calgary Stampede [SAM Centre], AB — briefing document, PowerPoint presentation
City of Calgary — Festival & Events Process Map
Heritage Calgary, AB — NRC Project Final Report
Jasper Historical Society, AB — Business Plan
Millet Museum, AB — Sustainability Plan
Nikkei Internment Memorial Centre, New Denver, BC — Strategic Plan
Galt Museum & Archives, Lethbridge, AB — Sustainability Strategy Report and Rack Card, Digital Strategy
PoCo Heritage Museum and Archives, BC — Financial Sustainability Matrix
St. Paul & District Arts Foundation, AB — Sustainability Plan
The Fort Museum, Fort Macleod, AB — Business Plan
The Hangar Flight Museum, Calgary, AB — Sustainability Strategy
Qualicum Beach Museum, Qualicum Beach, BC — Strategic Framework
Crystal and Alexandra in Paris | Hatlie Group image
one match fire 